Vision

Geva Theatre Center: Acknowledged as the national leader in serving a region through theatre.

Mission

To create and produce professional theatre productions, programs, and services of a national standard.

Core Values

We make a commitment to excellence

Our challenge is to demand from ourselves the highest level of achievement in all areas of the theatre. We will take risks for the opportunity to do something astonishing.

We produce work that celebrates the human experience

The purpose and power of the theatrical event has always been to come together in the theatre and discover a new understanding of ourselves. As the cultural fabric of our community becomes more diverse, we must now learn about each other as well.

We create art of a national standard

By developing new plays, re-imagining the classics, and promoting innovation in all areas of the theatre, Geva will help shape the American Theatre of the twenty-first century.

We dedicate ourselves to a collaborative art form

Artists, Staff and Trustees will always find a supportive home that values and nurtures imagination, exploration, and trust.

We serve our community through education and outreach

Our responsibility as a resident theatre means providing opportunities, both within and without our walls, for all residents of the Rochester region to learn about and to experience professional theatre.

We achieve our mission in a fiscally responsible manner

Every artistic decision is a financial decision, and every financial decision is an artistic decision.